{"@id":"https://credentialengineregistry.org/resources/ce-b3126004-9fd3-4f2c-afd7-2de6d6b34c81","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-b3126004-9fd3-4f2c-afd7-2de6d6b34c81","ceterms:name":{"en-US":"Bachelor of Arts - Strategic Communication (Marion Campus)"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-67c20b04-d34d-4201-ab1a-e058ca08b37e"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Strategic communication majors help their organization determine the best way to communicate, tell a story and meet business goals. Think of strategic communication as an umbrella term, encompassing the fields of public relations, marketing and advertising.\n\nOur program prepares you for an exciting and fast-growing profession while allowing you to complete real-world campaigns and projects for community clients and gain experience. You will have internship opportunities with nonprofits, corporations or advertising agencies to gain skills in professional communication, strategic planning, writing, graphic design, event planning, media relations and digital technology.\n\nAs a strategic communication major, you'll concentrate in one of two areas-public relations or organizational communication-and focus on gaining professional experience.\n\nTHE OPTIONS ARE LIMITLESS\nYou can earn either a Bachelor of Arts in Strategic Communication or a Bachelor of Science in Strategic Communication from Indiana Wesleyan University; a minor in Strategic Communication is another excellent option that will complement your studies at IWU, setting you apart in the job market and allowing you to pursue the career of your dreams.\n\nGet great experience through IWU's chapter of Public Relations Student Society of America. PRSSA provides you with the opportunity to gain hands-on professional experience, find internships and network with PR pros."},"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://onetonline.org/link/summary/11-2033.00","ceterms:codedNotation":"11-2033.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Fundraising Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1121.00","ceterms:codedNotation":"13-1121.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Meeting, Convention, and Event Planners"},"ceterms:targetNodeDescription":{"en-US":"Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/27-3031.00","ceterms:codedNotation":"27-3031.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Public Relations Specialists"},"ceterms:targetNodeDescription":{"en-US":"Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/27-3043.04","ceterms:codedNotation":"27-3043.04","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Copy Writers"},"ceterms:targetNodeDescription":{"en-US":"Write advertising copy for use by publication or broadcast media to promote sale of goods and services."}}],"ceterms:subjectWebpage":"https://www.indwes.edu/undergraduate/division-of-communication-and-theatre/bs-strategic-communication","ceterms:availableOnlineAt":["https://www.indwes.edu/undergraduate/division-of-communication-and-theatre/bs-strategic-communication"],"ceterms:availabilityListing":["https://www.indwes.edu/undergraduate/division-of-communication-and-theatre/bs-strategic-communication"],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}