{"@id":"https://credentialengineregistry.org/resources/ce-b6d7adb3-6aa7-45e5-8ba1-1b6d808b8243","@type":"ceterms:AssociateDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-b6d7adb3-6aa7-45e5-8ba1-1b6d808b8243","ceterms:name":{"en-US":"Marketing (125)"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-30e76972-dab0-4ac5-87e5-5f8f060ab5a0"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"This program prepares students for marketing responsibilities in business by studying both the fundamentals of marketing operations, marketing strategy planning, and customer relations. Students will learn the marketing process whereby goods, services, and processes move from concept to adoption by the customer. Students will learn the 4Ps of Marketing, Product, Price, Place, and Promotion. This program prepares students for positions in marketing, sales, and related fields."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Marketing (125)"},"ceterms:price":10902.0,"ceterms:currency":"USD","ceterms:costDetails":"https://catalog.grcc.edu/preview_program.php?catoid=57\u0026poid=12567\u0026returnto=5259","ceterms:description":{"en-US":"The program's total cost of tuition and required fees, assuming normal time to completion. Examples: Athletic center fees, technology fees, and lab fees."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:AggregateCost","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Aggregate Cost"},"ceterms:targetNodeDescription":{"en-US":"Sum of direct costs."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:codedNotation":"13-1022.00","ceterms:targetNodeName":{"en-US":"Wholesale and Retail Buyers, Except Farm Products"},"ceterms:targetNodeDescription":{"en-US":"Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:codedNotation":"13-1023.00","ceterms:targetNodeName":{"en-US":"Purchasing Agents, Except Wholesale, Retail, and Farm Products"},"ceterms:targetNodeDescription":{"en-US":"Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:codedNotation":"41-4012.00","ceterms:targetNodeName":{"en-US":"Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products"},"ceterms:targetNodeDescription":{"en-US":"Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold."}}],"ceterms:subjectWebpage":"https://catalog.grcc.edu/preview_program.php?catoid=57\u0026poid=12567\u0026returnto=5259","ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:PostSecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Post-Secondary Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who have completed secondary level school programs or equivalent."}}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","HasValue":true,"ceterms:exactDuration":"P60W"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1801","ceterms:codedNotation":"52.1801","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Sales, Distribution, and Marketing Operations, General."},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers.  Includes instruction in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences."}}]}