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Marketing analytics, such as search engine optimization and data analytics, allow students to pursue their analytical side.\n\nA marketing degree makes it easier to land an entry-level job in a wide variety of careers such as Marketing Manager, Advertising Manager, Public Relations Manager, Social Media Specialist, Advertising Sales Agent, Market Research Analysis, Product Developer, Brand Manager, or Merchandise Buyer.\n\nA Bachelor of Science in Marketing prepares the student in foundational business concepts and current and relevant marketing topics that address the global and digital marketplace. 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Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1161.00","ceterms:codedNotation":"13-1161.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Market Research Analysts and Marketing Specialists"},"ceterms:targetNodeDescription":{"en-US":"Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. 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Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research."}}],"ceterms:subjectWebpage":"https://ozarks.edu/academics/degrees-and-programs/marketing-major/","ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","HasValue":true,"ceterms:exactDuration":"P4Y"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:InPerson","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"In-Person Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only face-to-face."}}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}