{"@id":"https://credentialengineregistry.org/resources/ce-bc0a9de4-22ca-41ba-9626-a7c8ded0bd2b","@type":"ceterms:AssociateOfAppliedScienceDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-bc0a9de4-22ca-41ba-9626-a7c8ded0bd2b","ceterms:name":{"en-US":"Marketing Program, A.A.S."},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-fe60bc94-5aa8-410c-9f2c-da21130a3c6b"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-fe60bc94-5aa8-410c-9f2c-da21130a3c6b"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Students who wish to pursue a career in a marketing-related field such as sales, research analyst, retail buying, merchandise distribution, purchasing, advertising and management training should choose this program. While this program is not specifically designed for transfer, many courses prove to be transferable. Students should work with counselors to satisfy requirements for major career areas."},"ceterms:dateEffective":"1993-07-01","ceterms:subjectWebpage":"https://catalog.brookdalecc.edu/programs/MARKT","ceterms:versionIdentifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Catalog Year"},"ceterms:identifierValueCode":"2024-2025 Catalog"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}