{"@id":"https://credentialengineregistry.org/resources/ce-bce9cf55-87d2-4d12-8e6a-6bfead534e89","@type":"ceterms:Diploma","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-bce9cf55-87d2-4d12-8e6a-6bfead534e89","ceterms:name":{"en-US":"Sales and Marketing"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-148e4877-8167-4d30-aa4a-c4716245cf7f"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-148e4877-8167-4d30-aa4a-c4716245cf7f"],"ceterms:inLanguage":["en"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:name":{"en-US":"Iowa Lakes Community College"},"ceterms:latitude":43.397102,"ceterms:longitude":-94.8172348,"ceterms:postalCode":"51334","ceterms:addressRegion":{"en-US":"Iowa"},"ceterms:streetAddress":{"en-US":"300 S 18th Street"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Estherville"}}],"ceterms:description":{"en-US":"Do you want a career with high-income potential? Do you like working with people and helping others find solutions to their problems? Then a career in sales and marketing may be the perfect fit for you."},"ceterms:accreditedBy":["https://credentialengineregistry.org/resources/ce-20b0d337-c2de-43b5-a994-d3f4bfc70b78"],"ceterms:subjectWebpage":"https://iowalakes.edu/program/sales-marketing-diploma","ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:PostSecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Post-Secondary Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who have completed secondary level school programs or equivalent."}}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:maximumDuration":"P2Y","ceterms:minimumDuration":"P1Y"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}