{"@id":"https://credentialengineregistry.org/resources/ce-bead1bf1-d900-4f70-84f6-513fe005bd2f","@type":"ceterms:MasterDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-bead1bf1-d900-4f70-84f6-513fe005bd2f","ceterms:name":{"en-US":"MA Strategic Communications"},"ceterms:keyword":{"en-US":["Communications","Communications Writer","Content Manager","Corporate Communications","Media Relations","Promotions Manager","Public Affairs Manager","Public Relations","Social Media Manager"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-058262c6-472b-415c-8448-51e0cbc32776"],"ceterms:subject":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"9.0902"}}],"ceterms:offeredBy":["_:02e3d5f7-ae2d-46d8-9c84-44938a9056f8","_:3b8ef297-e4d6-4550-a999-3db761e307b2","https://credentialengineregistry.org/resources/ce-058262c6-472b-415c-8448-51e0cbc32776"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The graduate program in strategic communications is designed to prepare you for leadership positions in public relations and related communications fields. Ideal for midcareer professionals, this project-based program provides realistic experiences that will develop your communications team management and leadership skills while deepening your understanding and ability to apply the theories, principles, and best practices that guide the profession of strategic communications today.  Learn how to\n\nUse data analytics and other research methods to create a truly strategic approach to communicating your organization's story\nAchieve organizational objectives through the application of ethical best practices and principles of leadership and management in the new communications environment where the public relations, marketing, and advertising fields converge\nPlan for, implement, and evaluate strategic and crisis communications activities and campaigns in an ethical manner by applying communications theory, principles, and best practices\nCreate communications products for traditional, digital, and social media platforms that incorporate organizational messages and operational initiatives and engage your publics effectively"},"ceterms:industryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Communications"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Strategic Communications"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Corporate Relations"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Advertising"}}],"ceterms:dateEffective":"2020-09-01","ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.00","ceterms:codedNotation":"11-2011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising and Promotions Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.01","ceterms:codedNotation":"11-2011.01","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Green Marketers"},"ceterms:targetNodeDescription":{"en-US":"Create and implement methods to market green products and services."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2031.00","ceterms:codedNotation":"11-2031.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Public Relations and Fundraising Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNode":"https://www.onetonline.org/link/summary/27-3031.00","ceterms:codedNotation":"27-3031.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Public Relations Specialists"},"ceterms:targetNodeDescription":{"en-US":"Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Director of Media Relations"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Director of Internal Communications"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Account Executive"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Public Relations Manager"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Public Affairs Manager"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Corporate Communications Manager"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Content Manager"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Communications Writer"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Promotions Manager"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Social Media Manager"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Internal Communications Manager"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Media Relations Manager"}}],"ceterms:subjectWebpage":"https://www.umgc.edu/academic-programs/masters-degrees/strategic-communications.cfm","ceterms:availableOnlineAt":["https://www.umgc.edu/academic-programs/masters-degrees/strategic-communications.cfm"],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P18M"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}