{"@id":"https://credentialengineregistry.org/resources/ce-c13f5163-d908-424d-a7d3-322ae4786119","@type":"ceterms:AssociateDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-c13f5163-d908-424d-a7d3-322ae4786119","ceterms:name":{"en-US":"Associate of Arts Degree in Marketing and Public Relations"},"ceterms:keyword":{"en-US":["Distribution","Marketing Operations","Sales"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-3ff16082-ce39-4806-a90a-178f739f0308"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-3ff16082-ce39-4806-a90a-178f739f0308"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The program is designed to insure all students master all aspects of marketing and public relations, which include advertising, branding, and corporate communications. Students will study and evaluate the effectiveness and appropriateness of marketing and public relations messages while engaging in problem analysis, strategic planning, message development, and tactical solutions. Using both traditional and digital media students will be able to implement compelling marketing campaigns that reach customers and consumers in new and innovative ways, grow market share, and increase bottom line results. By fulfilling the program requirements, students will have a background in the principles and practices involved in the promotion and distribution of products and services from producers through middleman to the ultimate consumer. This program leads to entry level positions in public relations and marketing careers in business, industry, agency, government, and nonprofit sectors of society. Typical jobs includes, marketing director, public relations representative, corporate consultant, political campaign advisor, small business owner, marketing and non profit communications consultants.\n\nPlease see the college Catalog for the most up-to-date description."},"ceterms:accreditedBy":["_:286e52dd-dcd5-4796-8fc9-4992166f806c"],"ceterms:dateEffective":"1901-01-01","ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.bls.gov/soc/","ceterms:targetNode":"https://www.onetonline.org/link/summary/13-1022.00","ceterms:codedNotation":"13-1022.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Wholesale and Retail Buyers, Except Farm Products"},"ceterms:targetNodeDescription":{"en-US":"Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. Includes assistant wholesale and retail buyers of nonfarm products."}}],"ceterms:subjectWebpage":"https://www.lattc.edu/academics/pathways","ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P20M"}],"ceterms:availabilityListing":["https://www.lattc.edu"],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=55","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1801","ceterms:codedNotation":"52.1801","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Sales, Distribution, and Marketing Operations, General"},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers.  Includes instruction in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences."}}]}