{"@id":"https://credentialengineregistry.org/resources/ce-c20dbab1-5889-487b-a419-652c10e8923d","@type":"ceterms:Certification","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-c20dbab1-5889-487b-a419-652c10e8923d","ceterms:name":{"en-US":"Certified in Hospitality Digital Marketing (CHDM)"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-03cad915-53c9-4616-a831-6bd09f3337b0"],"ceterms:subject":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:targetNodeName":{"en-US":"Retail_Hospitality_Sector"}}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-03cad915-53c9-4616-a831-6bd09f3337b0"],"ceterms:renewedBy":["https://credentialengineregistry.org/resources/ce-03cad915-53c9-4616-a831-6bd09f3337b0"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"There are nearly 1,000 HSMAI CHDMs from all over the world.  This certification, developed and launched in 2012, will provide the necessary knowledge for hospitality sales, marketing, and revenue management professionals who want to:\n•\tDemonstrate their proficiency globally;\n•\tExpand their current role or move into a digital role;\n•\tUpskill and become more proficient;\n•\tBetter understand how digital marketing intersects with and impacts their areas of responsibility.\nToday's CHDMs carry many titles including:\n•\tDirector of eCommerce\n•\tDirector of Sales \u0026 Marketing\n•\tDirector of Revenue Management\n•\tCorporate \u0026 regional hotel marketer\n•\tAgency employees who want to upskill on the digital field in hospitality\n•\tGeneral Manager\n•\tAsset Manager\n•\tOwner\nHSMAI is committed to keeping up with the fast-changing field of digital marketing in hospitality, and we revise the CHDM study guide approximately every 18 months.  Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today's Digital Landscape, published in March 2018, is the current study guide for the CHDM certification, and is organized into six sections designed to build applicants' skills and knowledge in:\n1.\tOwned Media\n2.\tEarned Media\n3.\tPaid Media\n4.\tDigital Intermediaries\n5.\tTrending Topics\n6.\tMeasuring \u0026 Managing Digital Performance\nTopics covered include:\n•\tAffiliate Marketing\n•\tAnalytics \u0026 Attribution Modeling\n•\tArtificial Intelligence (AI)\n•\tContent \u0026 Merchandising\n•\tCustomer Relationship Management (CRM)\n•\tEmail Marketing\n•\tGroup Intermediaries\n•\tLocation-Based Marketing\n•\tLoyalty \u0026 Recognition\n•\tMetasearch\n•\tMobile Websites \u0026 Marketing\n•\tOnline Travel Agencies \u0026 OTA Paid Media\n•\tPaid Search\n•\tProgrammatic Display Media\n•\tReviews \u0026 Reputation Management\n•\tSearch Engine Optimization (SEO)\n•\tSocial Media\n•\tThe Hotel Website\n•\tVendor Management\n•\tVirtual Reality, Augmented Reality, \u0026 360 Views\n•\tVoice Search \u0026 Chatbots\n•\tWebsite Analytics\n•\tAnd more"},"ceterms:subjectWebpage":"http://www.hsmai.org/career/content.cfm?ItemNumber=5039\u0026navItemNumber=5040","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}}}