{"@id":"https://credentialengineregistry.org/resources/ce-caa19314-8f0a-4ab4-a7d6-af197c6838f4","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-caa19314-8f0a-4ab4-a7d6-af197c6838f4","ceterms:name":{"en-US":"Communication Arts: Advertising \u0026 Public Relations"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-46728735-27f8-44dc-8f9d-3ce3ff0dfdf4"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-46728735-27f8-44dc-8f9d-3ce3ff0dfdf4"],"ceterms:inLanguage":["en"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:name":{"en-US":"University of New Hampshire"},"ceterms:latitude":43.1359259,"ceterms:longitude":-70.9324341,"ceterms:postalCode":"03824","ceterms:addressRegion":{"en-US":"New Hampshire"},"ceterms:streetAddress":{"en-US":"105 Main Street"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Durham"}},{"@type":"ceterms:Place","ceterms:name":{"en-US":"University of New Hampshire at Manchester"},"ceterms:latitude":42.98714469999999,"ceterms:longitude":-71.4687566,"ceterms:postalCode":"03101","ceterms:addressRegion":{"en-US":"New Hampshire"},"ceterms:streetAddress":{"en-US":"88 Commercial Street"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Manchester"}},{"@type":"ceterms:Place","ceterms:name":{"en-US":"University of New Hampshire - Franklin Pierce School of Law"},"ceterms:latitude":43.207489,"ceterms:longitude":-71.5448541,"ceterms:postalCode":"03301","ceterms:addressRegion":{"en-US":"New Hampshire"},"ceterms:streetAddress":{"en-US":"2 White Street"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Concord"}}],"ceterms:description":{"en-US":"Students in the Advertising and Public Relations option develop knowledge and skills relating to the use of strategic communication practices within a variety of settings such as ad agencies, commercial businesses, and nonprofit organizations. A dynamic mix of historical, social, ethical, organizational, creative, analytical, and experiential perspectives is used to create a strong foundation for professional success and graduate study. Coursework covers topics such as earned and paid media, social media, graphic design, media writing, data analytics, and audience research. Some courses use field trips and guest speakers to keep students up-to-date with current trends. An internship in advertising and public relations is required."},"ceterms:subjectWebpage":"https://catalog.unh.edu/undergraduate/manchester/programs-study/communication-arts/communication-arts-major-advertising-public-relations-option-ba","ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:BachelorsDegreeLevel","ceterms:frameworkName":{"en-US":"AudienceLevel"},"ceterms:targetNodeName":{"en-US":"Bachelors Degree Level"}}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P4Y"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=55","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=55\u0026cip=09.0101","ceterms:codedNotation":"09.0101","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Speech Communication and Rhetoric"},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the scientific, humanistic, and critical study of human communication in a variety of formats, media, and contexts.  Includes instruction in the theory and practice of interpersonal, group, organizational, professional, and intercultural communication; speaking and listening; verbal and nonverbal interaction; rhetorical theory and criticism; performance studies; argumentation and persuasion; technologically mediated communication; popular culture; and various contextual applications."}}]}