{"@id":"https://credentialengineregistry.org/resources/ce-caf3c678-c441-49e8-8e54-ce6f18f7244f","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-caf3c678-c441-49e8-8e54-ce6f18f7244f","ceterms:name":{"en-US":"Influencer and Content Marketing"},"ceterms:keyword":{"en-US":["Audience Engagement Metrics","Brand Voice and Storytelling","Content Marketing Lifecycle","Content Optimization and SEO","Digital Content Distribution","Influencer Marketing Strategies","Influencer Partnership Management","Paid Owned and Earned Media","Social Media Brand Advocacy","User Generated Content (UGC)"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-ffa90978-f326-4ffd-92d7-ffc0b82be408"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Influencer and Content Marketing industry certification exam assesses learners' understanding of the skills, aptitudes, and thought processes necessary to create a successful marketing campaign using the principles of influencer and content marketing. The exam covers analyzing content, targeting a specific audience on social media, using user-friendly design and video applications, creating and implementing effective content strategies, and examining the relationship between brands and influencer marketing. Learners also demonstrate their ability to participate in DECA or FBLA career and technical student organizations (CTSO)."},"ceterms:subjectWebpage":"https://www.youscience.com/wp-content/uploads/2024/07/Influencer-and-Content-Marketing.pdf","ceterms:processStandards":"https://www.youscience.com/wp-content/uploads/2024/07/Influencer-and-Content-Marketing.pdf","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=09.0909","ceterms:codedNotation":"09.0909","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Communication Management and Strategic Communications."},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the critical thinking, analysis, and practical skills essential to developing and implementing communication strategies that advance organizations goals and missions. Includes instruction in communication management, crisis communication, communications law, digital and traditional marketing strategies, media relations, social media strategies, strategic communication, traditional and emerging media, and writing for the media."}}]}