{"@id":"https://credentialengineregistry.org/resources/ce-d207117d-77d2-4272-ad84-1963118d0669","@type":"ceterms:CertificateOfCompletion","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-d207117d-77d2-4272-ad84-1963118d0669","ceterms:name":{"en-us":"GES502 Marketing Design"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-f5e36f0f-c6f9-4733-b7d0-91751e5b7754"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-us":"Requirements"},"ceterms:description":{"en-us":"Students must have a computer (PC or Mac) and an Internet connection (56 Kbps modem or faster). For any courses with software requirements, computers must meet software manufacturers' system requirements. Required software and technology: I.Adobe Photoshop CS5 or CS6 II.Adobe Illustrator CS5 or CS6. The certificate program is designed for adult learners interested in building skills and portfolio for a design career. Students can enroll at any time, with monthly class starts. The program is open admissions: students must be 18 or over and provide high school or college transcripts prior to starting classes."}}],"ceterms:inLanguage":["en-US"],"ceterms:description":{"en-us":"The Marketing Design Online Training Program focuses on helping you develop technical skill and creative artistry using applied marketing principles. You'll complete a variety of projects, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding. As a student, you will learn the following: Digital ImagingYour work will demonstrate entry-level professional Photoshop skills and effective decisions in selecting and editing images. You will be able to improve images for professional publication by retouching and correction, and create realistic or imaginative images by compositing or collage. You will develop distinctive color palettes based on the principles of color harmony. Your work will exhibit a sophisticated use of color and contrast, the ability to research colors and make choices that are appropriate for each client and project. You will develop entry-level professional skills in creating vector art illustrations in Illustrator, using shape drawing and freehand drawing/tracing tools, Pen tool, type tools, and basic effects. You will be able to create simple, stylized logos, icons, and illustrations for effective visual communication.Youwill be able to research and select appropriate typefaces and design typography to support the branding or communication goal of a particular client or project. You will demonstrate the ability to organize text into a clear, readable information hierarchy in page layouts while using display type for impact and expression. You will be able to analyze basic marketing principles and strategies, and identify the three major eras of marketing, the primary categories of marketing activities, and the types of marketing pieces most commonly designed. You can analyze a target market, interpret mission and vision statements, and interpret a marketing plan. You will be able to use a professional, iterative design process to develop a logo design that meets client goals. You are able to apply an understanding of branding and typography to create simple, graphically appealing logo/identity designs. You will develop the ability to create effective advertising design for campaigns in different print media. Your work shows the ability to convey a simple, engaging visual message that helps a business client fulfill a specific advertising goal. You will develop skill in researching and developing an effective concept for the visual identity of a company or organization. Your work will show a basic proficiency in creating and applying an identity in various design contexts, including business card, letterhead, ads, and storefront. Looking to launch your career designing marketing or identity pieces for large companies or small businesses? This Marketing Design Online Training Program will give you the fundamental technical and aesthetic skills required for design in a business environment. You'll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop and Illustrator. You will build a skill set in digital image preparation and vector illustration while applying foundation design concepts in color, typography, and identity design. Hands-on projects focus on essential skills and provide you with experience in business-focused design scenarios.\r\n"},"ceterms:subjectWebpage":"http://careertraining.ed2go.com/southced","ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-us":"CredentialStatus"},"ceterms:targetNodeName":{"en-US":"Active"}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:InPerson","ceterms:frameworkName":{"en-us":"Delivery"},"ceterms:targetNodeName":{"en-US":"In-Person Only"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"http://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:OnlineOnly","ceterms:frameworkName":{"en-us":"Delivery"},"ceterms:targetNodeName":{"en-US":"Online Only"}}]}