{"@id":"https://credentialengineregistry.org/resources/ce-d3a02835-d661-4032-905e-7bef72cd1203","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-d3a02835-d661-4032-905e-7bef72cd1203","ceterms:name":{"en-US":"Google Digital Marketing \u0026 E-commerce Professional Certificate"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-c2329118-ff19-419b-8ba0-ba59718aff72"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-d8ccaa6e-1273-4a94-95df-818c3b023968"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance. This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. This certificate is endorsed by the American Association of Advertising Agencies (4A's) and the American Advertising Federation (AAF). This program contains no confidential information. You'll learn about Developing digital marketing and e-commerce strategies, Attracting and engaging customers through digital marketing channels like search, social media, and email. Measuring marketing analytics and sharing insights, Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty"},"ceterms:subjectWebpage":"https://ce.sunysuffolk.edu/workforce-training/entrepreneurial-assistance-center/webinar-series/","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}