{"@id":"https://credentialengineregistry.org/resources/ce-d8b4dfee-8dd4-4c26-9d12-d139c9421d6e","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-d8b4dfee-8dd4-4c26-9d12-d139c9421d6e","ceterms:name":{"en-US":"Marketing B B A"},"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:condition":{"en-US":["High School Diploma"]},"ceterms:description":{"en-US":"To earn this credential the following program is one that would satisfy this requirement."},"ceterms:targetLearningOpportunity":["https://credentialengineregistry.org/resources/ce-ddf4f269-f58d-4bfa-a98c-c4027c5007d1"]}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-0fc79a4c-d09a-4742-a0e9-93b94ec0ced9"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"This professionally-oriented program emphasizes the competencies required for management careers in business, government, public, or social service organizations. The program prepares students for entering careers with management responsibility by providing breadth and depth of knowledge about organizations, management fundamentals, techniques, processes, and skills, combined with a foundation in the functional areas of accounting, business law, finance, information systems, operations, and human resource management.--The BBA offers a broad educational experience, while preparing students for a variety of technical and management careers. With about one-half of the required coursework from non-business disciplines, emphasis is on the development of a strong liberal arts education that provides a foundation for the required and elective professional courses. The program's core curriculum focuses on the fundamental administrative and functional skills demanded of leaders in today's public and private organizations. Students are permitted sufficient latitude in choosing electives appropriate for their particular professional objectives in finance, human resource management, organizational management, management information systems, or marketing. --Marketing is about facilitating exchanges. For an organization to be successful, it must understand the customer and the customer's needs. An organization seeks to meet these needs in a competitive environment by developing a marketing mix of product and service, price, promotion, and distribution that will satisfy the customer's and organization's objectives. Marketing occurs between organizations (business-to-business marketing), between organizations and consumers (consumer marketing), globally (international marketing), between profit and not-for-profit organizations, and even between individuals. Many careers are available in marketing, including those in marketing research, selling and sales management, advert"},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:price":54304.0,"ceterms:currency":"USD","ceterms:costDetails":"http://www.d.umn.edu","ceterms:description":{"en-US":"These are estimated program costs for resident tuition only. Actual costs may vary significantly. Contact the University or individual program office for more information."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}}],"ceterms:subjectWebpage":"https://onestop2.umn.edu/pcas/viewCatalogProgram.do?programID=381\u0026strm=1209\u0026campus=UMNDL","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}