{"@id":"https://credentialengineregistry.org/resources/ce-dc8e1867-aa12-4218-849b-85aeba618ca3","@type":"ceterms:AssociateDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-dc8e1867-aa12-4218-849b-85aeba618ca3","ceterms:name":{"en-US":"Associate of Arts Degree in Public Relations"},"ceterms:keyword":{"en-US":["Advertising","Applied Communication","Public Relations"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-d77d3d7b-76a5-4435-a017-e7fdd095d35b"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-d77d3d7b-76a5-4435-a017-e7fdd095d35b"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Public relations courses are taken by those planning careers in public relations, marketing, journalism and business. Because of its emphasis on clear and creative writing, the field of public relations is also popu\u0002lar among advertising students. Students will learn how to recognize news, conduct interviews, develop relationships with the media and to organize and execute campaigns. The use of photography, multime\u0002dia, graphics and marketing is also explored in this multidisciplinary certificate/degree. Special emphasis is placed on meeting deadlines and accuracy. TRANSFER STUDENTS Completing the Associate Degree does not necessarily meet the university-admission requirements for transfer. An Associate Degree is not a requirement for transfer to either the CSU or UC campuses. Private and out-of-state colleges and universities have unique transfer requirements. However, if you would like to transfer to a university and earn an associate degree, early educational planning can make this goal achievable. You should meet with a counselor early in your studies to develop an Educational Plan that fulfills both transfer requirements and associate degree requirements. See page 286 of this catalog for more information on transfer requirements and resources. PROGRAM LEARNING OUTCOMES Upon completion of this program, students will: • Analyze the effectiveness of persuasive communication in terms of various mass media. • Apply public relations communication theory in order to create essential public relations tools including news releases and strate\u0002gic public relations plan for a client. • Formulate a publicity campaign using effective communication strategies.\n\nPlease see the college Catalog for the most up-to-date description."},"ceterms:accreditedBy":["_:767fd875-0280-4de5-9993-d055d0fd1dbe"],"ceterms:dateEffective":"2018-08-01","ceterms:subjectWebpage":"https://programmapper.piercecollege.edu/academics","ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P20M"}],"ceterms:availabilityListing":["https://www.piercecollege.edu"],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=55","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=09.09","ceterms:codedNotation":"09.09","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Public Relations, Advertising, and Applied Communication"},"ceterms:targetNodeDescription":{"en-US":"Instructional content for this group of programs is defined in codes 09.0900 - 09.0999."}}]}