{"@id":"https://credentialengineregistry.org/resources/ce-dcf2107f-51b9-45b0-9f34-575bc0ac537a","@type":"ceterms:Certification","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-dcf2107f-51b9-45b0-9f34-575bc0ac537a","ceterms:name":{"en-US":"IAB Digital Ad Operations Certification"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-25317570-2eb3-47ef-aa0c-4830bca9b081"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-25317570-2eb3-47ef-aa0c-4830bca9b081"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Source"},"ceterms:identifierValueCode":"Industry and Occupation codes derived from CareerOneStop's Certification Finder"}],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"Individuals who earn the IAB Digital Ad Operations certification have demonstrated their knowledge and competency in the area of digital ad operations, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DAOC designation.\n\nDigital ad operations professionals work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include creative management, launch confirmation, and pacing confirmation. This includes providing quality assurance, logging traffic, pulling campaign placement reports, entry of proposals, and reviewing the status of campaigns in order to optimize their performance, while assisting the Ad Sales, Marketing, and Product teams in formulating media plans."},"ceterms:industryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=541\u0026year=2022\u0026details=541","ceterms:codedNotation":"541","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Professional, Scientific, and Technical Services"},"ceterms:targetNodeDescription":{"en-US":"Professional, Scientific, and Technical Services"}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.census.gov/naics/","ceterms:targetNode":"https://www.census.gov/naics/?input=5418\u0026year=2022\u0026details=5418","ceterms:codedNotation":"5418","ceterms:frameworkName":{"en-US":"NAICS"},"ceterms:targetNodeName":{"en-US":"Advertising, Public Relations, and Related Services"},"ceterms:targetNodeDescription":{"en-US":"Advertising, Public Relations, and Related Services"}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-2011.00","ceterms:codedNotation":"11-2011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Advertising and Promotions Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."}}],"ceterms:subjectWebpage":"https://iabcertification.com/digital-ad-operations/","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}