{"@id":"https://credentialengineregistry.org/resources/ce-dfef0718-8ed2-4ef0-b878-a799bc2f34d9","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-dfef0718-8ed2-4ef0-b878-a799bc2f34d9","ceterms:name":{"en-US":"Marketing Fundamentals"},"ceterms:keyword":{"en-US":["interpersonal communication skills","interpersonal skills","marekting concept","marketing mix"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-ffa90978-f326-4ffd-92d7-ffc0b82be408"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Marketing Fundamentals industry certification exam assesses learners on fundamental concepts of marketing. Learners are exposed to a wide range of Marketing Education topics related to the Marketing Pathway, Marketing Careers, and DECA  Student Leadership Organization. The exam evaluates their understanding of interpersonal communication concepts and skills, the marketing concept, and the marketing education career pathway. Learners may also be assessed on their participation in DECA competitions and activities as allowed by district policy."},"ceterms:subjectWebpage":"https://www.youscience.com/wp-content/uploads/2024/07/Marketing-Fundamentals.pdf","ceterms:processStandards":"https://www.youscience.com/wp-content/uploads/2024/07/Marketing-Fundamentals.pdf","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}