{"@id":"https://credentialengineregistry.org/resources/ce-e7a3d8d5-0377-4ce8-862e-72ed0bd0fff0","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-e7a3d8d5-0377-4ce8-862e-72ed0bd0fff0","ceterms:name":{"en-US":"Digital Marketing"},"ceterms:keyword":{"en-US":["Branding","Career Pathways","Content creation","Content distribution","content optimization","Digital Campaigns","Digital Marketing","Display Advertising","eCommerce","Media Planning","Mobile Media","Online Advertising","Outreach","Public Relations","Social Media Marketing"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-ffa90978-f326-4ffd-92d7-ffc0b82be408"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Digital Marketing industry certification exam assesses learners general\nunderstanding of digital marketing and introduces them to the rapidly growing\nand evolving career field. The exam evaluates understanding of fundamental\nconcepts and principles of the digital experience, focusing on tools and skills\nfor solving business problems and developing marketing opportunities.\nLearners demonstrate knowledge of practical experience in areas including\neCommerce, media planning, branding, online advertising, display advertising,\ndigital campaigns, social media marketing, and mobile media."},"ceterms:subjectWebpage":"https://www.youscience.com/wp-content/uploads/2025/07/Digital-Marketing-1.pdf","ceterms:processStandards":"https://www.youscience.com/wp-content/uploads/2025/07/Digital-Marketing-1.pdf","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}}]}