{"@id":"https://credentialengineregistry.org/resources/ce-e9491c4d-527d-48bc-b4a8-7d05635af8bf","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-e9491c4d-527d-48bc-b4a8-7d05635af8bf","ceterms:name":{"en-US":"Restaurant Distribution Strategy Certificate"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-81c1d15f-61df-4714-92bc-73ab4e433363"],"ceterms:requires":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Requires"},"ceterms:creditValue":[{"@type":"ceterms:ValueProfile","schema:value":40.0,"ceterms:creditUnitType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CreditUnit","ceterms:targetNode":"creditUnit:ContactHour","ceterms:frameworkName":{"en-US":"Credit Unit"},"ceterms:targetNodeName":{"en-US":"Contact Hour"},"ceterms:targetNodeDescription":{"en-US":"Credit that is issued or accepted as being related to one or more temporal hours of instruction presented to students."}}]}],"ceterms:description":{"en-US":"There are no requirements"}}],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-81c1d15f-61df-4714-92bc-73ab4e433363"],"ceterms:identifier":[{"@type":"ceterms:IdentifierValue","ceterms:identifierTypeName":{"en-US":"Program_System_ID"},"ceterms:identifierValueCode":"14553"}],"ceterms:inLanguage":["en"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:name":{"en-US":"Primary Address"},"ceterms:latitude":39.7421048,"ceterms:longitude":-104.9870201,"ceterms:postalCode":"80204","ceterms:addressRegion":{"en-US":"Colorado"},"ceterms:streetAddress":{"en-US":"1600 Broadway, Suite 2200"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Denver"}},{"@type":"ceterms:Place","ceterms:name":{"en-US":"Ithaca Location"},"ceterms:latitude":42.4228127,"ceterms:longitude":-76.5021224,"ceterms:postalCode":"14850","ceterms:addressRegion":{"en-US":"New York"},"ceterms:streetAddress":{"en-US":"950 Danby Road, Suite 150"},"ceterms:addressCountry":{"en-US":"United States"},"ceterms:addressLocality":{"en-US":"Ithaca"}}],"ceterms:description":{"en-US":"As the restaurant industry adapts to new customer demands and market conditions, the rise in digital technologies and the convenience they foster has led to significant changes in the way restaurants distribute their products and manage their brands. Increasingly, restaurant operators are turning to the addition of distribution channels to stay competitive and efficiently recognize and address gaps in their offerings.    Distribution channels describe how a product gets from the operation or producer to the consumer. The most common distribution formats for restaurants have traditionally been takeout, delivery, and catering, but advancements in technologies have expanded these models and even added others, like ghost and virtual kitchens. Other options that have become more popular for restaurants are gift baskets and subscriptions, wholesale and consumer packaged goods, and off-premise concepts. Faced with this kind of variety, operators need to critically consider whether or not to adopt a given distribution channel into their business strategy and understand how that format will impact its operational and strategic goals.    In this certificate program, you will analyze modern restaurant-customer interaction and evaluate new opportunities afforded by digital technologies such as online ordering, reservations, and customer ratings sites and other user-generated content. You will also identify the motivations and trends behind changing customer expectations and assess the business fit of different distribution formats for a particular operation. To further explore how the addition of a distribution channel could impact the operational aspects of a restaurant, you will evaluate the role menu design and floor plan layout play in the implementation of a new strategy. Finally, you will turn back to your customers and evaluate how you could use your strategies to build and enhance customer loyalty. By the end of the program, you will be able to assess the strategic and operational opportunities and costs of adopting a new distribution strategy.    The courses in this certificate program are required to be completed in the order that they appear."},"ceterms:estimatedCost":[{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":2099.3,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://www.ecornell.com/","ceterms:description":{"en-US":"This is the summary of the costs associated with this credential."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:Tuition","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Tuition"},"ceterms:targetNodeDescription":{"en-US":"Cost for teaching and instruction."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":2099.3,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://www.ecornell.com/","ceterms:description":{"en-US":"This is the summary of the costs associated 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this credential."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:LearningResource","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Learning Resource"},"ceterms:targetNodeDescription":{"en-US":"Cost for one or more learning resources."}}},{"@type":"ceterms:CostProfile","ceterms:name":{"en-US":"Cost Profile"},"ceterms:price":0.0,"ceterms:currency":"US Dollar","ceterms:costDetails":"https://www.ecornell.com/","ceterms:description":{"en-US":"This is the summary of the costs associated with this credential."},"ceterms:directCostType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CostType","ceterms:targetNode":"costType:OptionalCharges","ceterms:frameworkName":{"en-US":"Cost Type"},"ceterms:targetNodeName":{"en-US":"Optional Charges"},"ceterms:targetNodeDescription":{"en-US":"Cost for additional fees, other services, equipment, or facilities that are not required."}}}],"ceterms:occupationType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/11-9051.00","ceterms:codedNotation":"11-9051.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Food Service Managers"},"ceterms:targetNodeDescription":{"en-US":"Plan, direct, or coordinate activities of an organization or department that serves food and beverages."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/35-1011.00","ceterms:codedNotation":"35-1011.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Chefs and Head 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May plan and price menu items, order supplies, and keep records and accounts."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/35-1012.00","ceterms:codedNotation":"35-1012.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"First-Line Supervisors of Food Preparation and Serving Workers"},"ceterms:targetNodeDescription":{"en-US":"Directly supervise and coordinate activities of workers engaged in preparing and serving food."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://www.onetcenter.org/taxonomy.html","ceterms:targetNode":"https://www.onetonline.org/link/summary/35-2013.00","ceterms:codedNotation":"35-2013.00","ceterms:frameworkName":{"en-US":"Standard Occupational Classification"},"ceterms:targetNodeName":{"en-US":"Cooks, Private Household"},"ceterms:targetNodeDescription":{"en-US":"Prepare meals in private homes. Includes personal chefs."}}],"ceterms:subjectWebpage":"https://www.ecornell.com/","ceterms:isPreparationFor":[{"@type":"ceterms:ConditionProfile","ceterms:name":{"en-US":"Preparation for top jobs"},"ceterms:description":{"en-US":"This credential is preparation for the following occupation(s)."},"ceterms:targetOccupation":["https://credentialengineregistry.org/resources/ce-2d4c1100-ff46-4b26-b620-8e65786cca02"]}],"ceterms:audienceLevelType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/AudienceLevel","ceterms:targetNode":"audLevel:PostSecondaryLevel","ceterms:frameworkName":{"en-US":"Audience Level"},"ceterms:targetNodeName":{"en-US":"Post-Secondary Level"},"ceterms:targetNodeDescription":{"en-US":"Intended for those who have completed secondary level school programs or equivalent."}}],"ceterms:estimatedDuration":[{"@type":"ceterms:DurationProfile","ceterms:exactDuration":"P8W"}],"ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:OnlineOnly","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Online Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only via the Internet."}}],"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=12.0504","ceterms:codedNotation":"12.0504","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Restaurant, Culinary, and Catering Management/Manager"},"ceterms:targetNodeDescription":{"en-US":"A program that prepares individuals to plan, supervise, and manage food and beverage preparation and service operations, restaurant facilities, and catering services.  Includes instruction in food/beverage industry operations, cost control, purchasing and storage, business administration, logistics, personnel management, culinary arts, restaurant and menu planning, executive chef functions, event planning and management, health and safety, insurance, and applicable law and regulations."}}]}