{"@id":"https://credentialengineregistry.org/resources/ce-f01589d5-584a-43ea-b583-79786704e146","@type":"ceterms:CertificateOfCompletion","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-f01589d5-584a-43ea-b583-79786704e146","ceterms:name":{"en-US":"Partnership Marketing Certificate"},"ceterms:image":"https://inkwhy.com/uploads/3/4/2/3/34231529/partnership-marketing-certificate-example-janice-dru-bennett_orig.png","ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-d7382589-c8d3-47de-9afb-8b0b3d6c36fe"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-d7382589-c8d3-47de-9afb-8b0b3d6c36fe"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"After successfully completing the Partnership Marketing course, this certificate will indicate an understanding of the various meanings of partnership marketing, and why it's important to overall partner strategy as well as organizational growth. Certificate holders will be able to name at least 5 marketing tactics that you can use with partners, describe at least 3 common pitfalls in Partnership Marketing, as well as be able to develop a regular cadence to plan and execute marketing activities with partners to create the most value together. They will be able to: \n- Determine their partnership maturity and stage of partners\n- Build lists of content and strategic partners\n- Identify priority partners and key marketing strategies\n- Develop key ways to drive growth with partners\n- Map out a Partner Marketing Budget\n- Determine Key Partner Marketing Tactics\n- Create a Partner Marketing Plan: Outline monthly \u0026 quarterly partner marketing goals\n- Consider the resources they need and landmines they might need to overcome to reach partnership marketing goals.\n- Establish basic skills to improve their ability to be an effective partner marketer\n- Develop connections that align with partner marketing priorities and planning\n- Know how to make a commitment and develop accountability for growing through partnerships\n- Hone Individual and Team Partner Marketing skills, relationships, and habits"},"ceterms:subjectWebpage":"https://maven.com/inkwhy/partnership-marketing","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}}}