{"@id":"https://credentialengineregistry.org/resources/ce-f1a886b9-2d65-46aa-93f5-4ebb9a25786a","@type":"ceterms:Certificate","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-f1a886b9-2d65-46aa-93f5-4ebb9a25786a","ceterms:name":{"en-US":"Influencer \u0026 Content Marketing"},"ceterms:keyword":{"en-US":["Brand Influencer","Content Marketing","Content Strategy","Copywriting","DECA","Engagement KPIs","FBLA","Graphic Design","Influencer Marketing","Marketing Campaign","Social Media","User-Friendly Design","Video Applications"]},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-ffa90978-f326-4ffd-92d7-ffc0b82be408"],"ceterms:inLanguage":["en"],"ceterms:description":{"en-US":"The Influencer \u0026 Content Marketing industry certification exam assesses learners' understanding of the skills, aptitudes, and thought processes necessary to create a successful marketing campaign using the principles of influencer and content marketing. The exam covers analyzing content, targeting a specific audience on social media, using user-friendly design and video applications, creating and implementing effective content strategies, and examining the relationship between brands and influencer marketing. Learners also demonstrate their ability to participate in DECA or FBLA career and technical student organizations (CTSO)."},"ceterms:subjectWebpage":"https://www.youscience.com/wp-content/uploads/2024/07/Influencer-and-Content-Marketing.pdf","ceterms:processStandards":"https://www.youscience.com/wp-content/uploads/2024/07/Influencer-and-Content-Marketing.pdf","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:instructionalProgramType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=09.0902","ceterms:codedNotation":"09.0902","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Public Relations/Image Management"},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers.  Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=09.0903","ceterms:codedNotation":"09.0903","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Advertising"},"ceterms:targetNodeDescription":{"en-US":"A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals  to function as advertising assistants, technicians, and managers.  Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=11.0801","ceterms:codedNotation":"11.0801","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Web Page, Digital/Multimedia and Information Resources Design"},"ceterms:targetNodeDescription":{"en-US":"A program that prepares individuals to apply HTML, XML, Javascript, graphics applications, and other authoring tools to the design, editing, and publishing (launching) of documents, images, graphics, sound, and multimedia products on the World Wide Web.  Includes instruction in Internet theory, web page standards and policies, elements of web page design, user interfaces, vector tools, special effects, interactive and multimedia components, search engines, navigation, morphing, e-commerce tools, and emerging web technologies."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1401","ceterms:codedNotation":"52.1401","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing/Marketing Management, General"},"ceterms:targetNodeDescription":{"en-US":"A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://nces.ed.gov/ipeds/cipcode/Default.aspx?y=56","ceterms:targetNode":"https://nces.ed.gov/ipeds/cipcode/cipdetail.aspx?y=56\u0026cip=52.1402","ceterms:codedNotation":"52.1402","ceterms:frameworkName":{"en-US":"Classification of Instructional Programs"},"ceterms:targetNodeName":{"en-US":"Marketing Research"},"ceterms:targetNodeDescription":{"en-US":"A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers.  Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets."}}]}