{"@id":"https://credentialengineregistry.org/resources/ce-fc4b3918-4657-4feb-8883-d7c65f3e61e9","@type":"ceterms:BachelorDegree","@context":"https://credreg.net/ctdl/schema/context/json","ceterms:ctid":"ce-fc4b3918-4657-4feb-8883-d7c65f3e61e9","ceterms:name":{"en-US":"Marketing"},"ceterms:ownedBy":["https://credentialengineregistry.org/resources/ce-1763e5d3-675e-4886-9b48-6c5756ddea06"],"ceterms:offeredBy":["https://credentialengineregistry.org/resources/ce-1763e5d3-675e-4886-9b48-6c5756ddea06"],"ceterms:inLanguage":["en"],"ceterms:availableAt":[{"@type":"ceterms:Place","ceterms:name":{"en-US":"Primary Address"},"ceterms:latitude":41.53549700115599,"ceterms:longitude":-73.08145202374153,"ceterms:postalCode":"06708","ceterms:addressRegion":{"en-US":"Connecticut"},"ceterms:streetAddress":{"en-US":"800 Country Club Rd"},"ceterms:addressLocality":{"en-US":"Waterbury"}}],"ceterms:description":{"en-US":"Students in the Bachelor of Science in Marketing program gain an understanding of current marketing theory and practices. The program is focused on current technological advances in marketing, ethical marketing practices, consumer relationships, and internet-based marketing trends. Students will gain skills in brand development, social marketing, multi-cultural advertising, market research, strategic marketing, and sales promotions. Through analysis of current markets, students will learn how to measure the effectiveness of marketing strategies locally, nationally, and globally. This degree program is programmatically accredited by the Accreditation Council for Business Schools and Programs.\r\nConcentrations (9 required credits)\r\nEach concentration course = 3 credits\r\nGeneral MarketingMKT300-400 Level ElectiveMKT300-400 Level ElectiveMKT300-400 Level ElectiveDigital MarketingCIS280 Multimedia Web Design or     CIS290 Mobile Application DevelopmentMKT235 Social Media MarketingMKT305 Digital Marketing Integrated Marketing CommunicationMKT204 TV to Tic TokMKT305 Digital Marketing MKT319 Brand ManagementInternational MarketingBUS320 Principles of Supply Chain ManagementIBA301 Principles of International BusinessMKT311 International Marketing Market Research \u0026amp; AnalysisBUS330 Business AnalyticsMKT321 Customer Relationship ManagementMKT480 Web AnalyticsSales ManagementMKT203 The Science of Selling MKT320 Sales Team Leadership in the Digital AgeMKT321 Customer Relationship ManagementSport MarketingMKT201 Retail Merchandising and ManagementMKT305 Digital Marketing SMG301 Sport Marketing \r\n"},"ceterms:recognizedBy":["https://credentialengineregistry.org/resources/ce-b292f406-b76c-4b0d-8eb0-789488e8f80c"],"ceterms:subjectWebpage":"https://post.edu/academics/undergraduate-degrees-certificates/bachelor-degree-in-marketing/","ceterms:credentialStatusType":{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/CredentialStatus","ceterms:targetNode":"credentialStat:Active","ceterms:frameworkName":{"en-US":"Credential Status"},"ceterms:targetNodeName":{"en-US":"Active"},"ceterms:targetNodeDescription":{"en-US":"Awards of the credential are ongoing."}},"ceterms:learningDeliveryType":[{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:InPerson","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"In-Person Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only face-to-face."}},{"@type":"ceterms:CredentialAlignmentObject","ceterms:framework":"https://credreg.net/ctdl/terms/Delivery","ceterms:targetNode":"deliveryType:OnlineOnly","ceterms:frameworkName":{"en-US":"Delivery Type"},"ceterms:targetNodeName":{"en-US":"Online Only"},"ceterms:targetNodeDescription":{"en-US":"Delivery is only via the Internet."}}]}